From a niche LGBTQ apparel brand to a movement around the freedom to be yourself. We helped transform Tomboy X by finding a moving voice from a personal place — between you and the clothes people see you for.

Our partnership rang deep on this one with a hard brand reset that unearthed a viable business opportunity as well as an authentic community duty. It had ambitious goals to change tropes of the women’s underwear industry and redefine the word tomboy.