Goose Island is one of the nation’s largest and first craft beer brands, and one of the only that lives in the heart of a major city like Chicago.

We created an all-new packaging system that could be adopted across their large and growing beer portfolio. The system is bold, utilitarian, and industrial, with moments of expressive art, the way Chicago is bursting with rich cultural pockets. We viewed the packaging as a fashion accessory to the Goose Island lifestyle.